Showing posts with label Benefit. Show all posts
Showing posts with label Benefit. Show all posts

Sunday, November 6, 2011

YouTube's Effect on Product Packaging

I remember when YouTube was a place for pirated TV episodes and funny clips of cats being the divas that they are. Of course, this was before Google bought out the video platform and slapped ads everywhere. I also remember when Blogger was mostly personal blogs about teen angst and the daily lives of career-battered adults.

How far we have come, the beauty community, on these two media outlets. From blogs to vlogs, I couldn't help but notice a somewhat calculated shift in beauty product design. Have brands watched videos and read blogs so closely they now subliminally manufacture products to cater to specific wants and needs?

Noticeable Names


Chanel Recourbe Cils de Chanel Precision Eyelash Curler

Most eyelash curlers either have the brand name engraved on the arc or nowhere at all. Chanel has decided to starkly print CHANEL in white on a black curler, making the name obviously noticeable in blog photos and YouTube videos.